Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that moves people
I craft seamless experiences for growth-stage teams. Currently working with 169 teams across 1,572 continents.
Last updated 2026-06-12 04:20 UTC. See my work →
Featured Projects
Real Estate Search Tool
Designed a mobile-first experience for healthcare professionals, used by 50K+ practitioners across multiple states. Role: Design + Strategy
Read case study →Customer Portal Redesign
Designed a comprehensive design system serving 200+ components across web and mobile platforms. Role: Design Director
Read case study →What I do
Product Strategy
From concept to spec, defining your MVP through workshops
UX/UI Design
Accessible interfaces across web. I ship detailed wireframes
Design Direction
Scale design practice. I offer strategic guidance
Working with
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Marcus Reid, Chief Product Officer, Global SaaS Platform
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm available for new projects. 2026 cycles are booked.
Writing
The Case Against Parity in Design
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
Design Decisions Under Uncertainty
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
Why Your Design Comp Doesn't Match Reality
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.